Beverly West

Beverly West — EMAAR

EMAAR is one of the world’s most influential real estate developers, globally recognized for shaping the modern skyline of Dubai and delivering iconic destinations such as Downtown Dubai and the Burj Khalifa. Beverly West marked EMAAR’s first high-rise residential development in North America—introducing the brand’s uncompromising standards of luxury, precision, and scale to Los Angeles.

The objective was to launch Beverly West to a global audience of ultra-high-net-worth individuals—positioning the property as a rare residential offering defined by privacy, perspective, and distinction rather than spectacle. Located alongside the Los Angeles Country Club, the tower was conceived as a quiet landmark for those who value discretion over visibility.

Creative direction focused on elevating Beverly West as a collection of individually curated homes, each offering unobstructed, panoramic views from the Santa Monica Mountains to the Pacific Ocean, with Hollywood, Downtown Los Angeles, Beverly Hills, and Century City unfolding in between. Floor-to-ceiling glass became both an architectural feature and a narrative device—framing the city as a personal, ever-changing backdrop.

Five California-inspired design schemas were introduced, featuring bespoke interiors from Armani/Casa, Christian Liaigre, David Sutherland, James Perse, and Ralph Lauren. This approach reinforced the idea of singularity—each residence as a tailored expression of taste rather than a standardized luxury product.

The result positioned Beverly West as an ultra-luxe residential address for a global elite—an architectural statement defined by restraint, craftsmanship, and unparalleled views, designed for those who prefer privacy at the highest level of luxury.

Deliverables

• Art Direction

• Copywriting

• Photography

• Logo

• Stationary

• Direct Mailer/Invitation

• Lookbook/Brochure

• Print & Social Ads